We’re all hearing how digitalization is causing globalization, and this means an opportunity for businesses to expand their market. All global shoppers prefer paying online. Suppose you see a dress you like; you would quickly want the process to get done, so you would pay online instead of having to wait and keep cash on you until the dress reaches you.

Customers want to be able to order and pay online. Now suppose there are two stores offering similar products. But one of these stores allows customers to order and pay online and the other only accepts cash. Which one would customers go for? The ONLINE one of course, it saves them the hassle and ensures a prompt process. So, we can say that using a payment gateway process can help businesses to increase their revenues and lower down their churn rates.

Customers don’t like it when things are slow. Just like quick deliveries, they want fast payment methods. Using traditional methods is a slow process and has many cons to it. For example, you deliver something and when you hand cash to the driver, you find out the driver doesn’t have change and it takes forever to complete the entire process. These constant struggles are causing customers to shift to stores that provide online payment methods because it allows them to purchase what they want online and makes them contemplate less. We can see that having a Payment Gateway seals the deal right away and lead to higher customer retention rates.